Headless Commerce championed by Isobar as the Future of Transactional Brand Experiences.


Isobar has published a white paper explaining how brands can leverage Headless Commerce to create experiences across an entire ecosystem of touchpoints. Using the Headless Commerce approach enables brands to build long-term customer relationships and deliver sustainable business growth.

Authored by the Isobar UK and Global team, the white paper makes the argument that the reconfiguration of legacy systems can support the functional, emotional and tangible needs of a customer experience. It explains how the Headless Commerce approach provides brands with greater control over the UX, giving them a consistent identity across an entire ecosystem of touchpoints, and a foundation to create long-term customer relationships that can deliver sustainable business growth.

Vikalp Tandon, Global Chief Technology Officer, Isobar, said, “One of the biggest challenges in the experience economy for brands is to engage consumers at every touchpoint across an ecosystem. This goes beyond serving the right content at the right time, it originates in the brand’s technology infrastructure that powers their digital presence. The Headless Commerce approach allows brands to deliver a truly customer-centric experience at speed and scale which is key in today’s landscape, and moving forward.”

The white paper covers:

– The context behind the emergence of unified commerce experiences
– The opportunities of the Headless Commerce architecture model
– A Customer Experience Framework
– The limitations of conventional architecture approaches (Monolithic architecture)
– The opportunity for immersive experiences through rich content approaches
– How Headless Commerce provides brands with a centralised view of customer data
– The requirements of a Headless Commerce strategy & what the future holds

The white paper was authored by Mustafa Rashid, Isobar UK Head of Emerging Technologies, and Vikalp Tandon, Isobar Global Chief Technology Officer.

You can download the wallpaper here.

Why major US movie studios are pulling off from Netflix.

Twin Design / Shutterstock.com

In case you missed it, it’s been a long time since Netflix was just a streaming service.

Founded in 1997, its business model was mainly focused on DVD sales and rental, but a year later Reed Hastings (Netflix’s founder) dropped DVD sales to focus on the DVD rental by mail business. In 2007 the streaming service was launched and it rolled out to 160 countries as of January 2016.

One of Netflix’s key moments takes place in February 2013, when they debuted their first original series. 13 episodes long, starring acclaimed actors Kevin Spacey and Robin Wright, produced (and partially directed) by renowned filmmaker David Fincher, House of Cards quickly became an international sensation and the first of a long series of “Netflix Original” content.

And although there are some turds in their original catalog (see the recent War Machine starring Brad Pitt), there is a very long list of critical and commercial successes (series such as Orange is the new Black, Sense8, Narcos, Black Mirror, Stranger Things, Marvel’s DareDevil and Jessica Jones; feature films like Beasts of No Nation and Okja to name a few).

Recent productions have attracted major talents such as Will Smith, Robert Redford, Tilda Swinton, Jennifer Jason Leigh or Jake Gyllenhaal.

Last week, Disney announced their intent to launch their own streaming service in 2019 (à la HBO Go). This means that the current deal with Netflix that allows the platform to stream hit franchises such as Star Wars and Pirates of the Caribbeans, but also the whole Marvel MCU catalog (Iron Man, Avengers, Guardians of the Galaxy, etc.), is coming to an end.

A few days later, 20th Century Fox revealed they were considering a similar move.

It’s evident that studios are looking to cut off the middle man and make a bigger profit by distributing content themselves. However, the biggest development is the fact that Netflix is not just a partner anymore.

They are competitors.

And as always, consumers will have to chip in, waiting for the dust to settle while retaining access to their favorite content. Or revert back to downloading for some.


Edit August 18th, 2017

The Wall Street Journal is reporting that Apple will invest approximately $1 billion in acquiring and producing original TV shows over the next year. The investment could result in as many as 10 new shows, a source told the publication, with the iPhone-maker looking to match the high-quality output of networks like HBO.

10 Reasons Why My Tattoos Are My Greatest Business Asset


“You better wear long sleeves and cover that neck.”

I’ve been given a lot of advice about my tattoos, especially when it comes to landing a job. From recruiters, friends and one time, after requesting a finger tattoo, a tattooer told me the tattoo would be a ‘job-ender’. If I’d listened to any of them, I would never have discovered what a valuable business asset my tattoos would turn out to be.

“Business asset? You’re joking!” I hear you say. Yes, they are my greatest business asset and I’m going to tell you why.

It all started a few years back, at a time I thought I was almost unemployable. I applied for job after job, without much response. I was warned at the time to cover my tattoos during interviews (technically impossible considering my neck, chest, hands and head are tattooed) because it might be the reason I wasn’t getting offers.

Eventually, I was asked in for several interviews and had the pick of some great offers. Despite wondering why the hell they’d offered me a job in the first place, I chose the most corporate of them. Fast forward to my first week and corporate induction. The facilitators asked us new joiners to individually write down on a post-it note something no one knew about us that would benefit the company. Being the show-pony I am, I knew exactly what to write.

The facilitators gathered the post-it notes and huddled at the front of the room, reading and whispering to each other. One announced, “We weren’t going to read these out, but there’s one that we want to know more about.” I knew what was coming. The facilitator continued reading, “Could the person who wrote ‘My body is 75% covered in tattoos’ explain how this will benefit our business?” Everyone in the room turned to look at me (it wasn’t half obvious who’s post-it it was). I had nothing to lose, so I stood proudly and stated that when clients see me walk into a room, they think they’ve hit the creative mother load. I instantly start conversations and challenge the status quo.

Little did I know, word of my cunning stunt spread like wildfire. Shortly after, I heard leadership were quite chuffed about my antics, especially as it had ‘gone viral’. A few weeks later, I was asked to make a video that global HR could use to promote diversity. And a short time after that, my work proved my value as a designer — and I realised the reason they hired me had everything to do with what I do, and nothing to do with my tattoos.

In case you’re wondering, I’m in the business of design. And although being a designer is seen as an acceptable reason to have visible tattoos, being heavily tattooed and working in the corporate world is no cake walk. And being a female in leadership and tattooed is even more challenging. I’ve been subject to judgement, stereotypes and the occasional stank-eye. I’m not always acknowledged as being as capable or experienced as I am. People assume I’m younger than my age (some side effects are pretty awesome!). I’ve been asked by receptionists to show my I.D. or security pass, even after walking past them for months. Working late at night, I’ve been asked to leave the building because I could not possibly be an employee. And I won’t bore you with the number of times I’ve been held up at border security — even carrying platinum status.

But I’m sure those things happen to people with or without tattoos. Either way, ignorance and intolerance isn’t acceptable. Whilst there’s a lot of talk about what diversity means, there’s still a lot of work to be done. Ethnicity, gender, sexuality, religion or physical appearance are one way to view diversity, but another is as a mindset. The value and respect given to each employee’s individuality is a reflection of an organisation’s culture and business conduct.

Diversity and inclusion are the cornerstones of great culture, and great culture is critical to sustainable business success. It takes all sorts to achieve great things together, and we must encourage cultures which embraces a mix of backgrounds and soft skills to blaze a trail of thinking and acting differently that results in the kind of change we want to see in the world.

10 Reasons Why My Tattoos Are My Greatest Business Asset:

1. Instant creative credibility. If I had a dollar for every time I’ve been asked if I’m a designer (or tattooer) in an elevator, I’d be a millionaire.

2. I’m comfortable with being uncomfortable. Tattoos don’t tickle, and I’ve sat through more hours of tattooing than I care to remember. They’ve taught me to be comfortable with being uncomfortable.

3. I have creative confidence. I wear my heart on my sleeve — literally. I have a heart on my hand that is there to remind me that I continuously to grow creatively and to be confident in what I do.

4. I’m an agent of change. People often tell me they’d like to get a tattoo, but are afraid because they might change their mind after it’s done. Nothing is forever, and the one thing you can be sure of is change. You can always get a cover up. Or laser (see 5.)

5. I’m not afraid of commitment. A tattoo is for life, unless you’re prepared to get laser ( that’s painful story for another day).

6. I’m a conversation starter. I get as nervous as the next person. Opening lines don’t matter so much because I’ve already given people something to talk to me about.

7. I smash the stereotype. Tattoos have a bad reputation for being on bad people who do bad things and live bad lives. Well I’m a good person trying to do great things to improve people’s lives, and I have tattoos.

8. I leave a lasting impression. It’s hard to forget the ‘one covered in tattoos’.

9. They make me work harder at being the best I can be. The stereotypes are there to be broken, and that’s my personal incentive to go the extra mile.

10. They remind me of why diversity is so important. Everyday when I look in the mirror, I’m reminded that I’m responsible for what I’ve done to myself. But others who are subjected to intolerance or ignorance are not. We’re all made of flesh and bones, let’s be excellent to each other!

Chirryl-Lee Ryan, Head of Experience Design, Isobar Hong Kong

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